‘All’s well that ends well’ – that’s the popular saying. Have you ever heard someone saying ‘all’s well that begins well’. People will tell stories of your beginning only if you end up being a brand, a big brand. Possibilities of success are very high if you bring an idea that is not only unique but also very useful. However, some very promising ideas have turned out to be a failure in past. Your idea can be a gold mine for you but it can be a disaster as well. Apart from poor management and policies, a number of promising startups are now being counted in the list of failed promising ideas because no or negligible branding efforts were made.
